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Social Conversion Forum

January 15

Event Details

Merkle is proud to sponsor the 2015 Social Conversion Fourm taking place Thursday, January 15 in New York City.

The Social Conversion Forum is an exclusive event that brings together the leading influencers who are successfully leveraging social media as a critical component of their marketing strategy.  The conference will hold panels that focus on how brands are using social media as a marketing tool and their strategies. The panels will look into the different channels and how organizations can leverage them for business. In addition, the discussions will look to determine the return on investment(ROI) when utilizing social media.

Merkle will be moderating two panels this year:

Social to Predictive Analytics | Jennifer Veesenmeyer, Vice President, Digital Analytics Practice Leader | 1:00pm

The next step in the evolution of Social Media Marketing: Predictive Analytics. Smart companies participate in social media conversations and invest in Social Media Analytics to gain important consumer insights that can help build strategic audience targeted marketing campaigns, including brand sentiment, consumer behavior and purchase intent. With all this data, are companies well positioned to integrate social data with the consumer information in their CRM systems? For consumers, does this direct relationship and increased engagement with brands truly mean increased consumer loyalty or an invasion of privacy?

Twitter - Building on Real-Time Customer Response and Service | Joe Meehan, Vice President, Digital Media & Messaging | 2:50pm

Does Twitter have a master plan? Perhaps calling Twitter a social platform is wrong - instead it's a real-time news channel. Can they really deliver effective scale especially since logged out users can't be monetized? How do major advertisers use Twitter differently, if not as another community? Some brands have seen amazing results when focusing their efforts in the platform around major tentpole events - how does this change the evergreen social marketing strategy?

Interested in attending? Email our events team at [email protected] for information on how to get your pass.