Tableau has the simple mission to help people see and understand their data, and Tableau Conference brings that mission to the people. Thousands of data fanatics and customers who use Tableau for its powerful insights, beautiful visualizations, and surprising revelations attend the conference every year. Experience sessions from thought leaders, hands-on training, meet ups, and labs to maximize your learning.
Cloud Marketing Analytics Package (CMAP).
An exclusive Merkle offer in partnership with Google and Tableau. Take your digital data to the next level by integrating your online media data sources like AdWords and DoubleCLick with your offline CRM data. Request more info!
Visualizing big marketing data in the cloud
In the world of marketing, big data is BIG! From interacting with brands on social media to the direct mail you toss out each week, marketers collect tons of data. But if you think visualizing and analyzing your marketing data is hard, imagine having to deliver insights to hundreds of clients. Learn how Merkle, an international marketing agency, overcame this challenge by combining the power of Tableau with big data in the cloud. We will walk through how we automate data integration in the Google Cloud Platform, visualize marketing event streams, and enable advanced analytics and attribution in Tableau.
Director, Marketing Intelligence