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Tableau: Virtual Marketing User Group

August 27 | Virtual

Event Details

Hear from like-minded data thought leaders during this virtual user group session as they discuss marketing analytics.

Register today!

 

Our Sessions

Location: Virtual
Date/Time: 12:45pm, August 27

As marketers we spend a lot of time looking at creative and campaign performance. However, have you ever paused to wonder why that creative was more effective than another? Was it the copy saying “buy now!”? Or perhaps it was the image of a puppy? By leveraging Tableau with some machine learning we can answer that question and have a bit of fun digging into the “why” behind performance.

Speaker:
Amanda Gessert

Amanda Gessert

VP, Analytics, Data Visualization and Measurement, Merkle