Creative Marketing Analytics
As marketers we spend a lot of time looking at creative and campaign performance. However, have you ever paused to wonder why that creative was more effective than another? Was it the copy saying “buy now!”? Or perhaps it was the image of a puppy? By leveraging Tableau with some machine learning we can answer that question and have a bit of fun digging into the “why” behind performance.
VP, Analytics, Data Visualization and Measurement, Merkle