We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.

TDWI Exec 16

October 3 - 4 | San Diego, CA

Event Details

Merkle is proud to be speaking at this year's TDWI Exec show, taking place Oct 3 & 4 in San Diego, CA.

On Tuesday, October 4 at 10:15am, Amanda Gessert, Associate Director, Business Intelligence at Merkle will lead a session titled, "What's Next for Business Intelligence?"

Complete the form below to get more information about Merkle's presence at this show or to schedule a meeting with our team onsite.  

Our Sessions

Date/Time: 6:15am, October 4


I know. I was skeptical too. What on earth could that random creative writing course you took in college have to do with analytics and business intelligence? As it turns out, a lot. If you want your content to resonate with your audience, having the ability to tell a good story is key.

In this session, Amanda will discuss strategies for effectively visualizing data and inspiring action from data-driven insights developed from her experience working with Fortune 200 clients. We will walk through real-world examples where data visualization and storytelling techniques combine to effectively communicate insights about customer behavior and value.

Learn how to:

·        Establish a relationship with both your technical and nontechnical audiences

·        Design more approachable and easier-to-use dashboards and reports

·        Construct a narrative with your analytics and dashboards

·        Inspire action driven by data

Amanda Gessert

Amanda Gessert

Senior Director, Data Visualization and Measurement