Merkle is proud to be speaking at this year's TDWI Exec show, taking place Oct 3 & 4 in San Diego, CA.
On Tuesday, October 4 at 10:15am, Amanda Gessert, Associate Director, Business Intelligence at Merkle will lead a session titled, "What's Next for Business Intelligence?"
Complete the form below to get more information about Merkle's presence at this show or to schedule a meeting with our team onsite.
What's Next for Business Intelligence
I know. I was skeptical too. What on earth could that random creative writing course you took in college have to do with analytics and business intelligence? As it turns out, a lot. If you want your content to resonate with your audience, having the ability to tell a good story is key.
In this session, Amanda will discuss strategies for effectively visualizing data and inspiring action from data-driven insights developed from her experience working with Fortune 200 clients. We will walk through real-world examples where data visualization and storytelling techniques combine to effectively communicate insights about customer behavior and value.
Learn how to:
· Establish a relationship with both your technical and nontechnical audiences
· Design more approachable and easier-to-use dashboards and reports
· Construct a narrative with your analytics and dashboards
· Inspire action driven by data
Director, Marketing Intelligence