The TVOT conference enables the pay-TV and OTT operators, device manufacturers, social media companies, entrepreneurs and technologists who are building the TV and video platforms of tomorrow to engage in a productive exchange of ideas with the brands, broadcasters, networks, agencies, data/measurement specialists, marketers, investors, producers, developers, designers, storytellers, social-video influencers, showrunners, and other stakeholders upon whom the success of those platforms depends.
Merkle's Lung Huang, SVP of Global Development is excited to be moderating a panel titled "DataVision Killed the Demographic Star."
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DataVision Killed the Demographic Star
While a few doubters love to continue the narrative that targeting has gone too far and doesn't work, many of us who actually work in data know better. This session will give attendees an honest assessment of the current state of the industry, the latest techniques being used in the marketplace, and what it takes to be successful in a data-driven world. Hear from a panel of experts, who among other things will show why, while 2017 was good, 2018 will be even better. We have data to prove it.
- Allison Metcalfe, GM of LiveRamp TV, LiveRamp, an Acxiom Company
- Sandeep Milar, Global Head of Visa Advertising Solutions, Visa
- Brian Phillips, Broadcast Partnerships, Facebook
- Mark Risis, Head of Global Data Partnerships, Watson Advertising, IBM
Senior Vice President, Data Solutions