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University Of Michigan | Yaffe Center's 2015 Digital Marketing Workshop: "Hands On" Workshops and Lessons from the Real World

November 6

Event Details

Join us on Friday, November 6th as Merkle's Andy Fisher, Chief Analytics Officer, presents at the 7th Annual Digital Marketing Event: Hands-On Experience and Stories from the Real World - where you'll learn how to use Digital Marketing Tools including Facebook, Google AdWords, and others.

Digital marketing continues to evolve quickly as marketers learn which tools suit their business objectives and which do not. But two names continue to dominate the conversation and spending totals: Google and Facebook. Google Search continues to lead the category. Facebook has shown the way to turn social media into a vibrant advertising medium. Both companies have evolved their products to lead the way into the mobile space.

This year's program includes both auditorium presentations from leading digital marketers and classroom sessions led by Google and Facebook, designed to give you an insiders', "behind the curtain" view of how search and social can, and should, be used to enhance a marketing plan.

Speakers at this year's event include the following leaders among clients, agencies, consultancies, and media in digital marketing:

  • Stan Joosten, Procter & Gamble
  • Zach Gallagher, Deutsch L.A.
  • Robert Guay, Digitas LBi
  • Andy Fisher, Merkle

"How To" workshops led by Garland Hill, Facebook & Mike Orlando, Google.

Registration is limited so grab your ticket today!

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