We hope you'll join us on Tuesday, October 17th as Angelina Eng, VP, Media Platforms & Operations, participates in Varick Media's Annual Breakfast. You won't want to miss the Data Panel taking place at 9:15am.
The term data-driven is ubiquitous in our industry, but how are different players using it to their advantage? What data is the most impactful? First party data? Second party data? Third party data? How are these each defined? This panel will explore how data is being used in advertising today with insights from data providers, publishers, agencies and marketers. We will discuss the extent to which advertisers are embracing data for targeting and creative, the data sets they are using, the tools used to bring campaigns to life, and the impact data has had on their business. Join us to learn about the roadblocks and the success stories as marketers' continue to explore evolving data solutions.
We would love to hear from you while you're at the event: #VarickBreakfast @MerkleCRM @AngelinnaEng @VarickMedia
Register now - we hope to see you there!
Varick Breakfast & Panel Discussions
The Liberty Room at the Ace Hotel
20 W 29th Street, between Broadway & 5th Ave
Tuesday, October 17 at 8:30 AM
Data Panel begins @ 9:15 AM