Topics: Amazon and eRetail Marketing
Amazon as stopped buying a popular type of Google ad, according to people familiar with the decision. The move deepens the rift between the technology titans and signals Amazon's growing ambition in the digital advertising market.
People are people. We all have needs and desires that ebb and flow in accordance with a million other variables in life.
After testing the waters for less than a year and a half, Amazon has stopped bidding on product listing ads on the Google Shopping service, according to data tracked by performance marketing agency Merkle, opening the door for home goods sellers in their absence.
Merkle's Q1 2018 report shows Shopping campaigns dominate retailers' paid search click volume.
Marriott's partnership with Salesforce, a CRM powerhouse, will allow the hotel chain to unify its guest services across its multiple brands and properties to provide highly personalized experiences.
The e-commerce and cloud giant's strong services momentum helped it top Q1 estimates as it gets set to raise Prime's U.S. annual fee for the first time since 2014.