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Merkle in the Press

November 06, 2018
Ad Age

IN INDUSTRY SHIFT, ADELPHIC TRIES SUBSCRIPTION-BASED PRICING FOR PROGRAMMATIC

Kelly Brown, senior director of media services at digital agency Merkle, says having a fixed cost allows buyers to invest more dollars into working media. "But if we're investing in channels outside this DSP, you would be paying for a platform that you are not using," Brown says. "So it's similar to Netflix: regardless if you watch 100 hours or zero hours, you are going to pay."
Author: Kelly Brown
November 02, 2018
Martech Advisor

TechBytes with Alex Yoder, Executive Vice President Analytics, Merkle

The core tenets of Merkle’s CRM strategy are focused on leveraging technology and data to build a reusable, portable customer data asset over time. In this context, we spoke to Alex Yoder, EVP Analytics, Merkle, and asked him if he thinks CRMs are lagging in performance compared to other marketing technologies and how their partnership boosts the CRM offering in the market.
Author: Alex Yoder
October 23, 2018
Martech Advisor

TechBytes with Todd Bowman, Director, SEM and Feeds, Merkle

The industry now has access to more location data than ever before through data collected from apps, cell phones, etc. In this context, we spoke to Todd Bowman, Director, SEM and Feeds, Merkle, to understand the current state of location data, how Merkle works with location data technologies, and how it is disrupting the way omnichannel marketing is executed globally.
Author: Todd Bowman
Topics: Marketing Technology Marketing Technology Strategy
October 03, 2018
WARC

Amazon to launch ad-supported video service

The video offering, via Amazon subsidiary IMDb, is the latest effort by the e-commerce giant to corner a bigger share of the $70bn TV ad market in the US, and was first reported earlier this summer by The Information.