The e-commerce giant's ad business continued to grow as it made significant updates to its advertising systems and capabilities.
Amazon has long been an e-commerce giant, but it's quickly becoming a growing advertising force.
The ad-tech industry could have a tough 2019.
Keeping up with new releases, PPC experts shared their advice and expertise to help the larger search marketing community find ways to manage campaigns with the nuances of match types and more this past year. Here’s a look at the 10 most read paid search columns of 2018.
Significant shifts toward more automation affected nearly every aspect of the paid search landscape in 2018, and there were other important developments that will have a lasting impact in the new year.
The proprietary platform was developed to meet growing demand for bidding at scale.
Todd Bowman and Matthew Mierzejewski comment on the release of Merkle's new automated bidding solution for Amazon Sponsored Brand Ads.