Sean Adams, Merkle analyst, discusses Lightning Deals in light of Amazon Prime Day.
The ad-buying community is starting to doubt whether Verizon's will be able to build a digital ad powerhouse with Oath. Mac Delaney, SVP, media investment and innovation at Merkle, shares his take.
The new law gives consumers a host of new rights, including the ability to compel companies to share what data has been collected about them, the right to completely opt out of having their data collected and sold and the right to have their personal data deleted by any business that has collected it.
Merkle announced it has achieved ‘Google Marketing Platform Certified’ status in addition to its existing Google Cloud Partner partnership.
The division specializes in housing and managing reams of customer data, an area that has come under increased scrutiny.
Google is rebranding its ad business and in so doing is ditching the DoubleClick and Ad Words names, among others, in a cosmetic realignment that signals bigger changes ahead for advertisers and publishers. Mac Delaney, SVP of Media, Investment and Innovation weighs in on the news.