Merkle www.merkleinc.com, the nation's largest and fastest growing independent customer relationship marketing agency, today announced the appointment of Jeaneen Andrews-Feldman as vice president of marketing. In her new role, Andrews-Feldman will focus on developing Merkle's marketing function as a strategic corporate asset and building lead-generation programs that successfully engage prospects and existing clients.
An industry professional with over 20 years of experience, Andrews-Feldman brings a wealth of background in building and leading results-oriented marketing and business development teams at BtoB and BtoC organizations ranging from entreprenueurial start-ups to leading brands. Prior to joining Merkle,she led product and channel marketing at the Rosslyn, Va.-based Corporate Executive Board, a thought leadership advisory firm serving the vast majority of Fortune 500 companies. While there, she oversaw all aspects of the firm's product, brand, sales and event marketing programs and developed new retention and acquistion approaches.
Earlier, Andrews-Feldman was vice president of marketing and business development at TrendIQ, a business intelligence software firm offering proprietary solutions for measuring brand sentiment and consumer trends. Prior to TrendIQ, Andrews-Feldman served as the vice president of marketing and sales at global power company AES. She also spent more than 10 years in the telecommunications industry at Sprint and AT&T, where she held regional and product marketing management roles.
"We are very pleased to be adding Jeaneen to the marketing team at Merkle," said Craig Dempster, Executive Vice President and Chief Marketing Officer, Merkle. "While Jeaneen brings experience in deploying marketing and business development teams and programs, she also has a strong entrepreneurial spirit and an impressive track record of driving successful and innovative retention, acquisition and lead-generation programs for recognized organizations in both business-to-business and business-to-consumer areas."
Andrews-Feldman said, "Given Merkle's innovative business model, thought leadership focus, and roster of high-caliber clients, I feel that I am joining Merkle at an extremely exiciting point in the company's history. From my perspective, I will be working on how to best bring Merkle's unique value proposition into the strategic conversation and helping leading brands make better marketing and business decisions."
Andrews-Feldman will work out of Merkle's headquarters campus in Columbia, Maryland.