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Merkle Expands into China to Support Growing Base of Multinational Clients

September 15, 2010
Columbia, MD

Merkle (www.merkleinc.com), the nation's largest and fastest growing independent customer relationship marketing agency, announced that it has opened its first international office in Shanghai, China. Strategically located within Shanghai's thriving financial and business district of Pudong, Merkle's new location can initially house 75 employees, with the capacity to expand as Merkle's global business continues to grow.

The Shanghai office will extend Merkle's current capabilities and competitive position by providing analytics and technology operations resources on a global scale. In turn, this will help drive growth and new opportunities for Merkle in the U.S. and around the world. Raymond Wu, a six-year Merkle veteran, leads this office along with three other managers and 25 employees. Merkle is supporting five of its U.S.-based clients from this office, including support of Dell's regional and global Consumer CRM operations.

Merkle Chairman and CEO David Williams said, "Establishing a presence in Shanghai is a pivotal moment in Merkle's history. Our expansion into China complements our pattern of rapid growth here in the U.S. During the past year, we have increased our breadth of services, added many world-class brands to our client portfolio, and hired talented staff at Merkle locations across the country. Merkle's Asia expansion is the next step in the growth process and enables us to better support the global needs of our clients."

Merkle Executive Vice President and Chief Operating Officer Zhengda "Z" Shen said, "Merkle's expansion enables us to support a growing number of multinational clients within today's global climate. The new location will enable us to provide analytics and technology operations capabilities that advance our clients' initiatives in the Asia-Pacific region, as well as support offshore outsourcing for multinational corporations. We are very excited about this expansion and believe this will provide greater opportunities for our clients and employees. 

About Merkle

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 5,500 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 25 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

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