Merkle's Response Management Group Performing Membership Processing for Bally Total Fitness

August 23, 2010
Columbia, MD

Merkle (www.merkleinc.com), the nation's largest and fastest growing customer relationship marketing agency, announced it is providing outsourced membership processing services for Bally Total Fitness, one of the most popular health club brands with nearly 300 fitness centers across the United States.

Merkle's Response Management Group is processing member dues payments and member correspondence using scanning technology to efficiently capture and upload member data into Bally's membership system on a daily basis. More complex customer service items are routed electronically to Bally's staff for prompt handling.

Bally Total Fitness' Vice President of Member Services Bill Midwig, said, 'Merkle is handling several mission-critical activities for us, and in a short timeframe has done a tremendous job in making our operations more efficient and allowing us to be more responsive to our members. Our relationship with Merkle is improving our costs, but at the same time making our interal processes scalable- so as volumes vary, so does the level of support."

Merkle's Response Management Group President Bill Sayre said, "Merkle's Response Management Group is extrememly pleased to be Bally's service partner in providing a comprehensive membership processing solution. Our operations and account support teams are working to provide a consistently high level of service, ensure that member requests are handled quickly, and produce the best possible service and financial results for Bally's." 

About Merkle

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 5,200 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 21 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

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