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CallCredit Supplies Segmentation Tools to Merkle, Leading Customer Relationship Marketing Agency

March 4, 2011
Columbia, MD

Data specialist Callcredit Information Group (www.callcredit.co.uk) today has announced it has signed a multi-year deal with Merkle, (www.merkleinc.com), one of the world's fastest growing customer relationship marketing agencies to supply international consumer segmentation and analysis tools.

Merkle is using Callcredit's robust CAMEO Consumer Classification and Analysis Directories to help its clients better connect to their customer. Also, Callcredit's data on the Central American, European and Australian markets allows Merkle to improve the targeting and messaging relevance of its client's customer communications regionally.

"Callcredit's range of consumer classifications in the international marketplace is a valuable toolkit for our client's customer enhancement and prospect targeting," said Merkle's Vice President of Global Data Solution, Marc Fanelli. "The system's ability to assess socio-economic and geodemographic profiles of neighborhoods worldwide will expand Merkle's global reach and provide valuable and relevant customer insights for our clients."

"Merkle is an outstanding global agency and we're eager to help them deliver added value to their clients," said Callcredit's International Client Services Director Martin Bradbury. "We look forward to broadening our relationship with Merkle to deliver vital worldwide consumer intelligence." 

About Merkle

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 5,500 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 26 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

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