Merkle (www.merkleinc.com), the nation's fastest growing customer relationship marketing (CRM) agency, announces the appointment of Mary Ann Buoncristiano as Vice President, Data Solutions. This move supports Merkle’s commitment to delivering an unprecedented level of integration in its acquisition services platform.
Buoncristiano joins Merkle from American List Counsel (ALC), where she served for eight years as Executive Vice President of its Customer Acquisition Division, leading the transformation of their traditional list business to a multi-channel, solution-oriented model. In more than 20 years in the industry, she has risen through the ranks of several of the top data brokerage firms. Prior to ALC, Buoncristiano held the positions of Sr. Vice President of Direct Media’s Brokerage Division, and Sr. Vice President and Equity Partner with Uni-Mail, where she spent 17 years growing with the company.
In her role with Merkle, Buoncristiano leads the data solutions new customer acquisition team, working closely with Merkle’s analytic experts to provide optimized data solutions for clients’ offline and digital acquisition initiatives. “My decision to join the Merkle team is rooted in the company’s truly agnostic approach to data sourcing – using insights gained from best-in-class analytics to make data decisions that drive optimal results,” said Buoncristiano. “With Merkle’s reputation as the gold standard in analytical expertise, I have found the perfect complement to my history with data brokerage and analytics. I am excited about the ability to provide our clients with access to the thousands of sources of high-quality, predictive data that is available today.”
“The addition of Mary Ann to the Data Services Group helps solidify Merkle’s focus on expanding and redefining our third-party data distribution services across vertical markets. She brings wide-ranging experience providing solutions to a diverse portfolio of Fortune 100 marketers in industries such as financial, nonprofit and retail,” said Ozgur Dogan, General Manager and Vice President of Merkle’s Data Solutions Group. “She exhibits the right combination of data expertise and analytical savvy to champion our clients’ acquisition efforts through a combination of data optimization, modeling, campaign strategy, and Merkle’s proprietary Dry List Testing (DLT) services.”