RKG (Rimm-Kaufman Group), a leading data-driven online marketing firm, announced today the opening of a new office in Boston, MA. Located on the Harborwalk, RKG Boston will serve as the primary office for executive leadership focused on Strategy and Sales, as well as dedicated staff for Paid Search, Social and Display marketing. RKG Boston is the first in a series of expected office openings to complement the main RKG headquarters in Charlottesville, VA. "With its excellent colleges and universities, established online marketing industry, and as a home to a number of RKG clients, Boston is the ideal city to expand RKG's footprint from a recruiting, product development and client service perspective,” said Paul Wilson, Executive Vice-President of Client Development. “We’re all excited to grow RKG and provide great service to our current and future clients. This is just the tip of the iceberg for RKG’s long-term growth plan.”
RKG Boston will be lead by Wilson and John T. Shea, RKG’s Vice-President for Strategy and former Senior Agency Sales Executive with Google. "A significant presence in Boston will allow for increased interaction between Google’s agency teams and RKG,” said Shea. “Growing the already strong relationships between RKG and industry partners will ensure that RKG’s data-driven approach to online marketing will continue to set the industry standard.”
Originally founded as a paid-search marketing firm focused on serving retail and travel clients, RKG has been steadily adding service offerings, now serving clients from all verticals with an integrated suite of digital services including Paid Search Marketing, Multichannel Attribution Management, Display Advertising, CSE management, and Social Media Advertising.
“We’re tremendously excited to open our first office outside of Charlottesville,” said George Michie, RKG’s Co-Founder and CEO. “Opening additional offices around the country will allow for increased career opportunities for RKG employees, and will allow us to continue to provide a superior level of service for our clients as we continue to expand to other regions around the country.” Founded in 2003, RKG is a data-driven online marketing firm. Long recognized as the thought leader in paid search marketing, RKG has over 170 clients that range from start-ups to the Fortune-500, and include both B2C and B2B marketers. RKG has been named to Inc. Magazine's list of the Top 500 Fastest Growing Private Companies in America. An independent agency, RKG is privately held and headquartered in Charlottesville, VA. Learn more at http://www.rimmkaufman.com.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 5,200 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 21 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.