RKG (The Rimm-Kaufman Group), a leading data-driven online marketing firm, announced today the hiring of Paul Wilson to serve as Executive Vice President of Client Development. Wilson, who spent eight years at iProspect culminating in the role of Chief Revenue Officer, will further catalyze and manage growth at RKG as the company expands its proprietary service offerings and delivers marketing services to a broader set of vertical markets. During his tenure at iProspect, Wilson delivered a 10x increase in revenue, overseeing the firm’s new client development strategy through periods of dramatic marketplace evolution.
“RKG is ideally positioned to capitalize on emerging trends in online marketing and is ready to scale,” said Paul Wilson, Executive Vice President of RKG. “RKG’s core strength is unrivaled depth in data management and analytics, both from an IT infrastructure and human capital perspective. Paired with a solid breadth of services, RKG offers what Fortune 500 companies in retail, travel, finance and other verticals need to succeed online. I’ve met with many of the world’s leading brands and they are looking for a digital marketing firm that delivers a proprietary end-to-end digital marketing solution. I have joined RKG because they have developed a proven, proprietary end-to-end solution for online marketing!”
In addition to iProspect, Wilson has held senior management positions at Northern Light Technology, Gannett Broadcasting, and Tribune Broadcasting. He is also a regularly featured speaker and contributing writer on the subject of online marketing. Wilson is a graduate of Georgetown University in Washington, DC.
“RKG is committed to growing its footprint, but only in a way that maintains our unique commitment to client service and the overall quality of our analyst team,” said George Michie, Chief Executive Officer of RKG. “Paul understands that culture, philosophy and approach matters. As RKG continues to grow our search marketing capabilities, increase adoption for our Attribution Management platform and expand further into display, mobile and Facebook advertising, Paul is exactly the right person to help RKG fulfill our market potential.”
Wilson joining as EVP follows the arrival of John Shea as Vice President of Strategic Accounts. Formerly a Senior Agency Sales Executive at Google, Shea led the company’s business development activities with many of the leading SEM agencies. Together, Wilson and Shea will open a Boston, MA office for RKG and split time between Boston, MA and Charlottesville, VA.
Founded in 2003, RKG is a data-driven online marketing firm that specializes in Paid Search Marketing, Multichannel Attribution Management, Display Advertising, CSE management, and Facebook Advertising.. Long recognized as the thought leader in paid search marketing, RKG has 170 clients that range from start-ups to the Fortune-500, and include both B2C and B2B marketers. In August of 2008, RKG was named to Inc. Magazine's list of the Top 500 Fastest Growing Private Companies in America. An independent agency, RKG is privately held and headquartered in Charlottesville, VA. Learn more at http://www.rimmkaufman.com.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 5,500 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 26 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.