Merkle (www.merkleinc.com), a leading customer relationship marketing firm and the nation’s largest privately-held agency, announced that it has acquired New York-based Social Amp, a recognized authority in Facebook Open Graph marketing and OAuth solutions for Fortune 500 brands and global agencies. The acquisition supports Merkle’s ongoing strategy to expand its capabilities in the area of digital marketing and to further strengthen its connected CRM approach.
A Facebook preferred developer, Social Amp provides marketers with the tools to truly integrate their website and social audiences by creating personalized social experiences on their own websites, and powering applications that are touched by more than 10 million users. Social Amp solutions allow companies to engage customers on their sites, generating ROI beyond “likes” with page views, upstream social network referral traffic and social conversations. With clients that include Forbes, 1-800-Flowers, Levi’s and Estee Lauder, Social Amp’s work has been showcased at the Direct Marketing Association Conference and Exhibition, ad:tech Digital Marketing Conference and Facebook’s F8 Developers Conference.
“The addition of Social Amp’s site socialization solution to the Merkle family will present our clients with new insights into how social behaviors influence the consumer decision-making process on websites,” said David Williams, chairman and CEO of Merkle. “It brings the power of Facebook Open Graph data into the brand site to enhance consumer experience and ecommerce. The capability is a perfect fit within Merkle, as it is rooted in information, analytics, technology and ultimately, marketing performance.”
Merkle has confirmed that Social Amp will continue to be a capability brand, positioned within Merkle Connect, the company’s established social CRM agency. The integration of Merkle’s core competencies with the new technologies and data sets available through Social Amp’s open graph framework will allow for better measurement of engagement, customer value, and conversion to support the true integration of site and social audiences.