Merkle (www.merkleinc.com), a leading customer relationship marketing (CRM) firm and the nation’s largest privately-held agency, announced that it will host a new webinar that will focus on how the dynamics between physicians, consumers, patients and payors is changing the Life Sciences landscape and provide a blueprint for how companies can capitalize on these new dynamics to drive growth.
The webinar, entitled Connected CRM: Developing Sustainable Competitive Advantage in the Changing Life Sciences Industry, will take place Thursday, September 27 at 2:00 p.m. ET and will be led by Merkle’s chief strategy officer, life sciences, Peter Mehr, PhD, together with vice president, life sciences, Deborah Furey. The session will discuss Merkle’s Connected CRM model, which starts with developing a comprehensive understanding of the customer, focusing on how customers engage and need information and the triggers for that information. Attendees will gain insight on how to create a sustainable competitive advantage, what it means to be customer centric and approaches to implement a customer centric model.
“It’s about understanding the explosion of data from all the disparate customer touchpoints and using it to create insights, targeting and measurement that lead to more effective integrated marketing communication,” said Mehr. “We are excited to be able to share how the Life Sciences Industry is evolving and how implementing a customer-centric model can help companies succeed in the customer driven market.”