Merkle (www.merkleinc.com), a leading customer relationship marketing (CRM) firm and the nation’s largest privately-held agency, announced that it will host a new webinar that will define how the specialty retail industry is evolving and will provide a blueprint for how specialty retailers can succeed in a customer-driven market.
The webinar, entitled Connected CRM: Customer Strategy as a Business Strategy in the Specialty Retail Industry, will take place Wednesday, November 14 at 2:00 p.m. ET and will be led by Rod Ford, Merkle’s senior vice president and general manager, specialty retail. The session will discuss Merkle’s Connected CRM model and how it delivers a more intimate view of not just what the customer has purchased but where they are showing interest. Attendees will gain insight on how connected CRM can help specialty retailers develop new techniques for building trust with consumers.
“Customers are interacting with brands through a growing number of disparate touchpoints, resulting in vast amounts of data that can be used to create insights to drive more effective communications,” said Ford. “The aim of this webinar is to share how retailers are finding success in harnessing the power of that data to implement connected CRM strategies. Placing the customer at the center of the business strategy is the keystone to achieving sustainable competitive advantage.”
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 5,200 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 21 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.