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Merkle Names Zhengda Shen President of Merkle APAC

April 10, 2013
Columbia, MD

Merkle (www.merkleinc.com), a leading customer relationship marketing (CRM) firm and the nation’s largest privately-held agency, announced that Zhengda “Z” Shen has been appointed president of Merkle APAC. As Merkle’s client base is becoming increasingly global, the company is placing greater emphasis on the expansion of its delivery capability in the Global Delivery Center in Shanghai, China.

With this expansion, under Shen’s leadership, Merkle expects to have more than 300 employees in China by the end of 2013 and more than double this number by the end of 2015. Rapid employee growth in China demonstrates the company’s continued build-out of global analytical, marketing technology and digital media capabilities for its U.S. multi-national marketers such as Dell and Kimberly-Clark in the Asia Pacific Region.

In addition to business expansion and support for Merkle’s global clients, Shen will lead the development of local business in China and the overall APAC region for Merkle. Work in the local market has begun with the key account wins such as Wyeth Nutrition China. In focusing on the local Asia market, Merkle is also in the process of building a customized connected CRM technology platform to fit those needs. Shen will continue to focus on leading Merkle’s CRM analytics, and data capabilities.

“I am excited about the accelerating rate at which Merkle is expanding into the APAC market,” said Shen. “From growing up and establishing my career in this region, I know that Merkle will fill a gap in the marketplace. Our heritage in data, analytics and technology, coupled with our digital media expertise, gives us a unique opportunity to serve this marketplace with customer-centric solutions that will create competitive differentiation for our clients.”

“According to Forrester’s report, ‘Asia Pacific Tech Market Outlook For 2012 To 2014,’ the Asia Pacific tech market will reach $543 billion in 2013, second only to the US,” said David Williams, Merkle chairman and CEO. “The report also predicts that China will continue to be one of the fastest growing Asia Pacific markets in 2013 and 2014. The appointment of Z to champion Merkle’s growth in this region is a demonstration of our commitment. Since joining Merkle in 2000, Z has made enormous contributions to Merkle and has played various leadership roles including building Merkle’s analytic powerhouse.”

About Merkle

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

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