Merkle (www.merkleinc.com), a leading technology enabled, data driven customer relationship marketing (CRM) firm and the nation’s largest privately held agency, today announced that the company received an Innovation Award from the Direct Marketing Association (DMA) during the DMA2013 Conference and Exhibition held October 12-17. Merkle’s Digital Data Integration took top honors in both the Digital Technology category and Data, Analytics & Attribution category. DMA’s annual Innovation Awards celebrate the game-changing products and solutions that enable marketers to shift away from conventional marketing practices.
The Digital Data Integration solution is part of Merkle’s Connected Recognition platform that associates individuals and experiences across online and offline channels and media. It provides technological enablement coupled with analytically driven organization of data to fuel the next generation of CRM. This solution enables more effective marketing communication, which can yield a measurable impact on performance and provide a significant runway for future value. It is designed to collect, transform and integrate massive amounts of digital data with digital databases. The goal for Connected Recognition is to dramatically simplify and improve this process and make the data actionable for better customer-level insights, measurement and targeting.
“We are proud to receive such high recognition from the DMA for having a digital technology and data analytics solution that generates the greatest impact on the data-driven marketing community,” said Matthew Mobley, chief marketing technology officer, Merkle. “With the digitization of media and channel interactions, it is critical to have the ability to maintain a traceable one-to-one relationship that stretches across classic CRM and online engagement touchpoints. This solution leverages the power of big data technology and it was designed and built by a team of marketing, technology, and analytics professionals, working together to build a solution that provides positive ROI for CRM programs.”