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RKG Tapped for Yahoo Preferred Partner Program

December 11, 2013
Columbia, MD

Charlottesville, VA (December 11, 2013) – Yahoo today announced that search and digital marketing agency, RKG, has been named a Yahoo Preferred Partner. The announcement comes as Yahoo expands their Preferred Partner Program to include product feed technology experts – recognizing RKG as a top feed technology provider.

“RKG is built on smart people using smart technology to deliver results for our clients, and when it comes to product feeds, this really sets us apart. We actively manage feeds focusing on optimization and categorization and use our adaptive portfolio bidding technology to drive an exceptional ROI for our clients through real-time strategic adjustments” said Todd Bowman, Director, Comparison Shopping Engines & Feeds, RKG.

A product feed is a comprehensive catalog of a business’ product data that can be used to create search ads on the fly – ideal for businesses with lots of inventory to move. The quality of the product feed is critical to top performance. To help advertisers get the most out of this approach, the Yahoo Preferred Partner Program has tapped three top product feed technology providers— RKG, ChannelAdvisor and Mercent.

"Our new partners are recognized throughout the industry for creating optimized product feeds that can benefit any retail or feed-based search campaign,” says Jackman Cheung, Senior Manager of the Preferred Partner Program. “This move is part of our ongoing commitment to expand the program to cover more technology platforms and help our advertisers find the trusted solutions they need to continually improve their campaigns.”

The Yahoo Preferred Partner Program now includes two types of Search technology certifications:

  • Product Feed Preferred Partners that help build, optimize, and analyze large-scale product catalogs for feed-based ad products: RKG, ChannelAdvisor and Mercent
  • SEM Preferred Partners that deliver search campaign management platforms and services: Acquisio, Adobe, Kenshoo, IgnitionOne and Marin

“We’re thrilled to be recognized as a Yahoo Preferred Partner. RKG works with more IR Top 500 Retailers than any other search agency, and product ads are an incredibly important opportunity retailers should not underestimate,” said George Gallate, CEO, RKG. “2013 has been a great year for RKG, from being named the fastest growing search agency by AdAge to a top US job-creator by the Inc. Hire Power Awards, and this recognition by Yahoo speaks volumes about the value of the product feed program we’ve created.”

 

About RKG RKG is a search and digital marketing agency that combines superior marketing talent with leading edge technology to create the industry’s most effective data-driven digital marketing solutions. RKG drives business to clients by maximizing a full range of opportunities including paid search, SEO, social media, display advertising and comparison shopping engine management services - which allows for a single product feed to be distributed to more than 100 comparison shopping sites and web marketplaces, delivering maximum revenue at the optimal price. Advanced bid management and diagnostic controls allow RKG to extract exceptional value from platforms, including Google Shopping and Bing Product Ads.

CONTACT: Dalton Dorné [email protected] 434-970-1010 x238

About Merkle

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 5,500 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 25 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

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