Merkle Extends CRM Strength Across Channels and Screens Via [x+1] Origin Data Management Platform

April 30, 2014
Columbia, MD

[x+1], the leading provider of programmatic marketing and data management solutions, today announced that customer relationship marketing (CRM) agency, Merkle, has licensed the [x+1] Origin Data Management Platform (DMP). The partnership will empower Merkle’s clients with a singular view of their customers to centrally manage and optimize campaigns that span marketers’ sites, email, display, apps, and mobile channels.

Merkle is a leading technology enabled, data-driven customer relationship marketing (CRM) firm and the nation’s largest privately-held agency, serving Fortune 1000 brands in the design, execution and evaluation of Connected CRM (cCRM)™ programs. As an integral component to its cCRM platform, Merkle has licensed [x+1] Origin DMP to work in conjunction with the agency’s Connected Recognition Platform, to integrate rich offline CRM data sets with third-party data sources for use by direct response marketers focused on measurable returns. The solution supports the efficient integration of online and offline data with a robust process that ingests, links, and transforms known and anonymous data. This supports a full 360-degree view of the customer across media and channels.   

“If a marketer’s database is the power plant, data is certainly its fuel,” said Matthew Mobley, Chief Marketing Technology Officer for Merkle. “[x+1] Origin DMP is where the Connected CRM Platform gets the right data mix to the point of decision, to run high-octane campaigns on any data-driven platform.”

Origin is a market-leading enterprise DMP that arms marketers with the ability to engage customers and prospects in a fully integrated manner, allowing them to measure channel and audience effectiveness across devices and channels. Because it links to a persistent offline ID and not just cookies, Merkle customers are safe from scale shrinkage due to data breakage when syndicating audiences to online channels.  

“With Origin DMP, Merkle clients can unlock all their data – first-party, transactional, campaign, social, mobile and other audience information – to inform more meaningful and relevant experiences for their customers and prospects,” said John Nardone, CEO of [x+1]. 

About Merkle

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 5,200 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 21 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

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