Merkle (www.merkleinc.com), a leading technology enabled, data driven customer relationship marketing (CRM) firm and the nation’s largest privately-held agency, announced that the company has received a Bronze Stevie® Award from the 2014 American Business Awards. Merkle’s 2013 Marketing Imperatives campaign took top honors in the Marketing Campaign of the Year category for Corporate Reputation and Professional Services. The American Business Awards is the nation’s premier business awards program which honors organizations of all types and sizes for outstanding performance in the workplace worldwide. This is the second consecutive Stevie win for the agency, which took home a bronze in 2013 for its inaugural 2012 Marketing Imperatives campaign.
Merkle released its second installment of the Marketing Imperatives in February 2013. The 2013 Marketing Imperatives identified a set of 5 challenges facing CMOs and provided guidance toward creating sustainable competitive advantage, through an approach known as Connected CRM (cCRM)™. The imperatives were outlined in a complimentary, downloadable book that explores the critical essentials for making connected CRM a reality in your business. The book, accompanied by three webinars, enabled both commercial and nonprofit marketing organizations to incorporate the imperatives into their CRM strategies to create competitive advantage and drive shareholder value.
“We are proud to receive this industry recognition for our thought leadership campaign,” said Jeaneen Andrews-Feldman, SVP, Marketing for Merkle. “Merkle’s Marketing Imperatives series is gaining traction in the marketplace, as evidenced by a second year in a row of prestigious Stevie Award honors. Our hope is that marketers will continue to find value in the insights we share from our experience helping clients build CRM strategies that improve ROI and create competitive advantage.”
Marketers can learn more about the Marketing Imperatives in Merkle’s 2014 version, Marketing Imperatives – The Rise of the Platform Marketer. The 2014 Marketing Imperatives illustrate the massive opportunity of addressability at scale enabled by the evolving digital platforms. The resource outlines the new set of competencies needed for today’s digital marketer to execute against cCRM.