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Merkle's Marketing Imperatives Campaign Named As Winner in 2014 American Business Awards

June 18, 2014
Columbia, MD

Merkle (www.merkleinc.com), a leading technology enabled, data driven customer relationship marketing (CRM) firm and the nation’s largest privately-held agency, announced that the company has received a Bronze Stevie® Award from the 2014 American Business Awards. Merkle’s 2013 Marketing Imperatives campaign took top honors in the Marketing Campaign of the Year category for Corporate Reputation and Professional Services. The American Business Awards is the nation’s premier business awards program which honors organizations of all types and sizes for outstanding performance in the workplace worldwide. This is the second consecutive Stevie win for the agency, which took home a bronze in 2013 for its inaugural 2012 Marketing Imperatives campaign.

Merkle released its second installment of the Marketing Imperatives in February 2013. The 2013 Marketing Imperatives identified a set of 5 challenges facing CMOs and provided guidance toward creating sustainable competitive advantage, through an approach known as Connected CRM (cCRM)™. The imperatives were outlined in a complimentary, downloadable book that explores the critical essentials for making connected CRM a reality in your business. The book, accompanied by three webinars, enabled both commercial and nonprofit marketing organizations to incorporate the imperatives into their CRM strategies to create competitive advantage and drive shareholder value.

“We are proud to receive this industry recognition for our thought leadership campaign,” said Jeaneen Andrews-Feldman, SVP, Marketing for Merkle. “Merkle’s Marketing Imperatives series is gaining traction in the marketplace, as evidenced by a second year in a row of prestigious Stevie Award honors. Our hope is that marketers will continue to find value in the insights we share from our experience helping clients build CRM strategies that improve ROI and create competitive advantage.”

Marketers can learn more about the Marketing Imperatives in Merkle’s 2014 version, Marketing Imperatives – The Rise of the Platform Marketer. The 2014 Marketing Imperatives illustrate the massive opportunity of addressability at scale enabled by the evolving digital platforms. The resource outlines the new set of competencies needed for today’s digital marketer to execute against cCRM.

About Merkle

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 5,500 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 26 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

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Erin Hutchinson