Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announces that it will host a webinar featuring Forrester Research on the enhanced information governance policies and practices brought on by the evolution of digital data. The webinar, titled The Business of Privacy, will take place Tuesday, May 5 at 2:00 p.m. ET and will feature guest speaker Fatemeh Khatibloo, principal analyst, Forrester Research and Tony Giordano, EVP, Technology Solutions, Merkle.
In today’s digital-centric world, adtech data is changing how marketing organizations view and use customer information. While creating significant opportunity for improved customer experiences, these new sources of data also introduce privacy and security concerns. The webinar will discuss the current challenges and provide best practices that marketing organizations should consider in their information security policies as they utilize both first- and third-party data to drive their customer-centric strategies. Attendees will learn:
- How new digital data capabilities combined with customer relationship marketing (CRM) data are impacting information security and privacy
- Best practices and ideas for digital data control and policies
- Key insights to establish the right information security policies for today’s omni-channel marketing practices
“We are living in an increasingly digitized world. As the wealth of customer data continues to grow exponentially, businesses strive to understand and predict their customers’ behavior and expectations,” said Giordano. “However, this expanse of information comes with a responsibility to respect and protect customer data by enhancing information governance policies and practices.”
To register for the complimentary webinar, visit the registration site or contact the Merkle events team at [email protected]. Registrants for this webinar will also receive a copy of the new Merkle White Paper, Are Your Privacy Practices Putting You at Risk? New Digital Data Capabilities Demand New Information Responsibilities for Marketers.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 5,500 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 25 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.