Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced the launch of its new product DataCheck, a proprietary tool for the assessment of B-to-B data quality. Merkle’s DataCheck offering was created to help marketers analyze and gauge the quality of their data in order to make informed and profitable marketing decisions.
The evaluation occurs across four key dimensions and identifies where there are gaps and areas for improvement. DataCheck produces an analytically driven assessment across the following elements:
- Completeness: Thoroughness of company details, firmographics, and contact information.
- Validity: Accuracy of the business data as determined by corroboration with other sources.
- Contactability: Ability to get in touch with contacts through existing email, phone, and address listings.
- Profile: Breakdown of customer data by size of company, industry, location, sales, etc.
The in-depth assessment, which includes hygiene, data matching and data enhancement, culminates in a detailed report with statistics about the quality, completeness, and accuracy of B-to-B data. Once the audit is conducted, Merkle can work with businesses to create a data strategy roadmap and data sourcing recommendations to improve the quality of data in priority markets or key market segments.
DataCheck utilizes DataSource for Business, Merkle’s multi-national business database. Through its top-rated and industry-recognized data sourcing methodology, DataSource for Business provides the firmographic data, contact names, credit information, and corporate linkage capabilities that marketers require to make intelligent marketing decisions.
“Customer data is one of the most valuable assets for any company, but it can also be one of the most costly. Maintaining complete and accurate data is vital to implementing impactful and cost-effective customer engagement,” said Marc Fanelli, vice president and general manager of global data solutions for Merkle. “Following Merkle’s DataCheck assessment, we can help formulate a data quality management strategy that is tailored to the organization and addresses specific data needs.”
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 5,500 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 25 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.