– Merkle, (www.merkleinc.com) a leading technology-enabled, data-driven performance marketing agency, announced significant growth in its health practice, with the company landing 15th on Advertising Age’s largest U.S. healthcare agency networks and the 3rd fastest growing in the country. The impressive 21 percent year-over-year growth for Merkle Health demonstrates the success Merkle has had in helping its clients accelerate performance through the product lifecycle and drive deeper engagement to maximize business outcomes.
Merkle also has invested heavily in hiring the best talent in the industry, and the health practice has added senior staff across account leadership, strategy and digital in the last year: Annemarie Armstrong, client partner; Sarah Wilcox, client partner; Karen Carr, associate client partner; Amy Harrington, associate client partner; Jari Rouas, associate client partner; Tim Ferguson, client partner; Lynda Gordon, strategist; Scott Friedberg, strategist; John O’Brien, strategist; Thomas Sailor, strategist; Gary Kagawa, strategist; Ari Wexler, strategist; and Christopher Colella, business development.
“As Merkle’s global Health offerings continue to evolve, our position as a performance marketing agency helps us serve the complex and ever-changing needs of our clients,” said Owen McCorry, executive vice president and general manager, Merkle Health. “With world-class talent and industry-leading solutions, we will continue to help organizations address the massive customer engagement opportunity.”
Merkle Health will continue to aggressively grow its CRM and digital marketing solutions to meet the expanding needs of clients in the healthcare industry and beyond. As a performance marketing agency, Merkle helps its clients to achieve competitive advantage by using data-driven insights to deliver more relevant, personalized customer experiences across media, channels, and devices.