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Merkle’s Health Practice Grew Over 20% in 2014

May 1, 2015
Columbia, MD

– Merkle, (www.merkleinc.com) a leading technology-enabled, data-driven performance marketing agency, announced significant growth in its health practice, with the company landing 15th on Advertising Age’s largest U.S. healthcare agency networks and the 3rd fastest growing in the country. The impressive 21 percent year-over-year growth for Merkle Health demonstrates the success Merkle has had in helping its clients accelerate performance through the product lifecycle and drive deeper engagement to maximize business outcomes.

Merkle also has invested heavily in hiring the best talent in the industry, and the health practice has added  senior staff across account leadership, strategy and digital in the last year: Annemarie Armstrong, client partner; Sarah Wilcox, client partner; Karen Carr, associate client partner; Amy Harrington, associate client partner; Jari Rouas, associate client partner; Tim Ferguson, client partner; Lynda Gordon, strategist; Scott Friedberg, strategist; John O’Brien, strategist; Thomas Sailor, strategist; Gary Kagawa, strategist; Ari Wexler, strategist; and Christopher Colella, business development.

“As Merkle’s global Health offerings continue to evolve, our position as a performance marketing agency helps us serve the complex and ever-changing needs of our clients,” said Owen McCorry, executive vice president and general manager, Merkle Health. “With world-class talent and industry-leading solutions, we will continue to help organizations address the massive customer engagement opportunity.”

Merkle Health will continue to aggressively grow its CRM and digital marketing solutions to meet the expanding needs of clients in the healthcare industry and beyond. As a performance marketing agency, Merkle helps its clients to achieve competitive advantage by using data-driven insights to deliver more relevant, personalized customer experiences across media, channels, and devices.

About Merkle

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 6,800 employees, Merkle is headquartered in Columbia, Maryland, with 19 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

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Erin Hutchinson