Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that it has been selected by Neos Therapeutics as the consumer brand and digital agency of record (AOR). Neos Therapeutics is a pharmaceutical company focused on developing, manufacturing and commercializing innovative products.
“We chose Merkle Health as our agency of record to help us accelerate growth across the entire lifecycle of our brand,” said Tom McDonnell, chief commercial officer for Neos Therapeutics. “Shifting from a traditional agency model to a performance based model allows our organization to be more flexible, cost efficient and innovative with our marketing practices. With Merkle’s proven approach, we will be able to listen, connect with, and understand our customer audience by providing more personal, relevant experiences for doctors and patients.”
As Neos prepares for the launch of three new brands, Merkle will be the primary partner supporting their performance marketing approach and growth, as primary AOR in the consumer marketplace and digital AOR for the healthcare provider marketplace. Neos will take a forward-looking, personalized approach for the launch as it is an important part of reaching and solving the needs of the patients.
Neos looks to Merkle as its strategic advisor to develop a holistic, omni-channel marketing solution and strategy to manage, personalize, and optimize interactions with all stakeholders across products. Merkle will lead an integrated agency service model that ensures all of Neos’s partners are empowered and aligned around a distinctive customer strategy, performance creative and media experience, and shared technology platform.
“We are honored to partner with Neos Therapeutics and we are focused on developing an innovative launch strategy that will enable Neos to deliver more relevant, personalized experiences across media, channels, and devices,” said Owen McCorry, EVP and GM, Merkle Health. “This relationship represents Merkle’s proven performance marketing agency approach. Through our integrated, data-driven approach, we look forward to bringing the Neos brand experience to life in digital and direct channels.”
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 5,200 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 21 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.