Merkle (merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that it has been selected by Boys & Girls Clubs of America (BGCA) as agency of record to launch the organization’s direct response strategy. BGCA, one of the nation’s largest, longest running, and leading youth development organizations, looks to Merkle as a strategic advisor as the organization seeks to advance its mission and build meaningful donor relationships.
Merkle’s agency-of-record engagement with BGCA entails managing the direct marketing program, which includes direct mail, campaign strategy, creative design, program management, data processing, print production, execution, and analytics. BGCA will complement its direct marketing engagement with Merkle by adding a digital fundraising program that includes email, search, paid social, and digital display services. All of Merkle’s services support BGCA’s direct response program launch with the goal of achieving outstanding results for both online and offline fundraising efforts.
“Boys & Girls Clubs serve children and teens in almost every community across the nation, with a focus on reaching the youth who need Club services the most. BGCA aims to ensure all Club youth graduate from high school, develop a strong character, and live a healthy lifestyle. We selected Merkle as a strategic partner to help build our national fundraising program to support this life-saving work,” said Julie Teer, chief development and public affairs officer, Boys & Girls Clubs of America. “Merkle’s strong core fundraising experience, paired with deep capabilities in modern donor-centric marketing are an essential combination for the fulfillment of our mission to enable all youth to reach their full potential and have a great future.”
Colin Stewart, senior vice president, Nonprofit at Merkle, added, “We are honored to partner with Boys & Girls Clubs of America as agency of record. We look forward to supporting their mission in impacting local Clubs and the kids they serve as we maximize the value of their donor portfolio.”