Merkle (merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that it will host a webinar titled Building Buyer Journey Maps That Work. The event will take place Thursday, June 2, at 2:00 p.m. ET and will feature speakers Ed Abrams, vice president, Marketing, Samsung Electronics America, Inc. (SEA); Gils Canare, research director, SiriusDecisions; and Ron Park, vice president, Analytics, Merkle.
Marketers are enamored with the customer journey, which is especially true and challenging in the B-to-B environment. As marketing continue to embrace the idea of creating personalized digital experiences, the need to better understand the buyer decision process is becoming more critical. Samsung experienced this journey first-hand, and the results were eye-opening. This webinar will showcase how Samsung designed its B-to-B journey around the motivations of its buyers, using a data- and insights-driven approach to create an informed and actionable journey map.
During the webinar, attendees will learn:
The importance of motivational insights and how to apply them to an actionable solution
How to define current state, gaps and priorities in your customer journey today
How to align your organization with best practices to meet your customers’ needs and to identify the obstacles to success
Merkle will also be sponsoring and speaking at the 2016 SiriusDecisions Summit | The Art & Science of Intelligent Growth, taking place May 24-27 in Nashville, TN. On Tuesday, May 24 at 11:40 a.m., Merkle’s George Gallate, executive vice president and chief marketing officer, will deliver a session titled, Marketing 2.U: Double Your SQLs Through Employee Marketing Activation. Ed Abrams, vice president, Marketing, Samsung Electronics America, Inc. (SEA) and Ron Park, vice president, Analytics, Merkle, are also leading a session titled Building Buyer Journey Maps that Work, on Tuesday, May 24 at 2:45 p.m. Both sessions will take place in the Ryman CF room.
To register for the complimentary webinar, visit the registration site. Contact the Merkle events team at [email protected] if you’d like to schedule a meeting with a member of the Merkle team at the 2016 SiriusDecisions Summit.