Merkle (merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that it will host a webinar titled What Makes Millennials Tick. The event will take place Wednesday, May 25, at 2:00 p.m. ET and will feature Merkle’s Ron Park, vice president, analytics, and Jennifer Perry, senior manager, advanced analytic methods & research, as the speakers.
There are two billion millennials globally with a combined spending power of $2.45 trillion, based on research by Youbrand. Marketers are fixated on reaching millennials and have conducted a multitude of behavioral and attitudinal research to understand them. In order to persuasively market to this generation, organizations need to understand the underlying motivations and whether or not those are truly different than other groups. The Merkle Neuroanalytics™ methodology uses a combination of cognitive psychology and advanced analytics to understand and quantify both the rational and non-rational decision-making factors that go into a purchase. The Merkle Neuroanalytics team studied the purchase motivations of millennials for consumer wearable technology. This webinar breaks down the practice of neuroanalytics and Merkle’s wearable tech study and reveals data that turns the conventional wisdom about millennials’ motivations completely on its head.
During the webinar, attendees will learn:
- Top reasons why millennials purchase in the consumer wearable space
- Misconceptions about millennials’ primary buying motivations
- How to resonate more effectively with millennials