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Merkle Launches 2016 Marketing Imperatives

April 12, 2016
Columbia, MD

Merkle (merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that it has released its fifth installment of the Marketing Imperatives. The 2016 Marketing Imperatives – Winning With People-Based Marketing – studies the requirements for marketers to adapt, thrive, and be competitive within an ever-changing marketing landscape. The resource explores the new generation of people-based marketing, in which digital techniques have finally caught up with the truly personalized addressability that made one-to-one marketing so successful in the era of direct mail and email. The Imperatives are outlined in a complimentary downloadable book and through a webinar hosted by Merkle.

Marketers can now tap into the power of their own first-party customer and prospect data in combination with third-party data from the digital audience platforms. This allows for the creation of more meaningful customer experiences than ever before across media, channels, and devices. The 2016 Marketing Imperatives impart the necessary considerations for conquering people-based marketing:

  1. Enablement: Establish the data, infrastructure, and workflows needed to bring people-based marketing to life.

  2. Activation: Craft experiences based on customer data to ensure that each audience and individual will receive the content most compelling for them.

  3. Transformation: Align your organization to a customer-centric approach to maximize what’s possible through people-based marketing.

In support of the launch, Merkle is hosting a complimentary webinar. Led by Merkle thought leaders John Lee, chief strategy officer; Gerry Bavaro, SVP, enterprise solutions and digital strategy; Margie Chiu, SVP, customer strategy; and Ed Form, SVP, analytic innovation, the webinar will take place on Tuesday, May 10 at 2:00 p.m. ET.

“The Marketing Imperatives represent the ideal approach to marketing in today’s ecosystem. This year’s edition builds on the ideas put forward in past years’ award-winning Marketing Imperatives as well as the books we’ve published, continuing to solidify Merkle’s vision on the forefront of the marketing industry,” said George Gallate, EVP and CMO, Merkle.

Marketers can learn more about the 2016 Marketing Imperatives and access the ebook by visiting the Marketing Imperatives page.

About Merkle

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 6,800 employees, Merkle is headquartered in Columbia, Maryland, with 19 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

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Erin Hutchinson