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Merkle Launches the PLA Playbook

August 17, 2016
Columbia, MD

Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that it has released its Product Listing Ad (PLA) Playbook. The PLA Playbook is a marketer’s guide to successfully managing Shopping campaigns. Serving as a trusted retail marketing resource, the complimentary, downloadable report outlines best practices, such as setting up strong Shopping campaigns and how to differentiate desktop from mobile ads to drive incremental gains.

Google’s Product Listing Ads now attract 70% of non-brand paid search clicks for retailers. The PLA Playbook delivers insights on how to drive new growth with advanced strategies for Shopping and provides case studies to learn from other retailers’ strategies. This report features original articles on the following topics:

  • The State of Shopping

  • Shopping Best Practices

  • Client Spotlight: Charlotte Russe

  • Client Spotlight: Pendleton

  • Shopping for Mobile

  • Data Feeds

  • Advanced Shopping Strategies

“It is essential for retailers to gain a firm understanding of the changes and developments within the Shopping space. Our clients benefit immensely from the best practices we describe and new strategies we’re implementing, so we are excited to share this knowledge as it represents the kind of in-depth and applicable thought leadership that is expected from Merkle,” said co-author Melissa Rowland, Sr. Manager, CSE & Feeds at Merkle.

Marketers can learn more about the PLA Playbook by visiting the Merkle website.

About Merkle

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,000+ employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 29 offices in EMEA and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

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Erin Hutchinson