September 8, 2016
), a leading technology-enabled, data-driven performance marketing agency, announced that it has again been cited by The Relevancy Group as a Leader in its annual release of “The Relevancy Ring: Email Agency Buyer’s Guide 2016.” The report is a recognized, quantifiable measurement of top email marketing agencies.
The Relevancy Ring evaluated the offerings of seven email marketing agencies, each of which has the ability to work with a variety of email service providers (ESP) and serves mid-market and enterprise clients. The study evaluated each company’s email solution by challenging them to develop a communications and marketing plan for a fictional client. The evaluation research also included client references, a questionnaire completed by the agencies, and anonymous customer satisfaction data.
The study placed Merkle into the Leaders Ring for the second consecutive year, with the highest quality of agency presentation and service expertise, as well as highest client satisfaction and platform experience. In detailing the agency’s results, the Buyer’s Guide states, “We were impressed by their attention to detail when it came to analytics, data modeling, and attribution… The agency should be in the consideration set for any enterprise marketer, particularly those with international needs that seek deep industry expertise that can transcend email.”
Furthermore, Merkle tied with one other agency for the highest customer satisfaction scores. The Relevancy Group writes, “Clients adore Merkle. When it comes to customer satisfaction, Merkle outperformed most of their peers in the majority of categories. The clients we spoke with, all of which are household names, believe their teams at Merkle are ‘experts in multi-channel marketing’… At least one customer reported being ‘blown away’ by their creative services, and another reported that as an agency partner, ‘Merkle goes above and beyond.’”
“We are honored to be recognized for the work we are doing for our clients,” said Jose Cebrian, Merkle’s VP of Digital Messaging. “We take pride in our ability to offer performance-based email marketing at scale and to leverage email address as the primary digital currency for people-based marketing across devices and platforms. Receiving praise from an organization like The Relevancy Group gives credence to our vision.”
“We are very thankful for our clients who were kind enough to provide candid feedback on their experience with Merkle,” said Craig Dempster, Global Agency Group Lead for Merkle. “We have worked hard to bring together capabilities that leverage our heritage in data and database marketing and apply those to search, email, programmatic display, social, site optimization, conversational commerce, enterprise decisioning, and more. It is this integration that allows us to drive competitive advantage for our clients, orchestrating personalized customer experiences across media and channel.”