Merkle (merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced the appointment of Eugene Becker as senior vice president and general manager, data solutions. In this role, Becker will be responsible for Merkle’s data practice, leading analytics, product and data strategy and delivery. He brings a wealth of expertise in developing and launching data solutions and technology platforms that enhance global, next-generation digital capabilities. Becker’s vision of designing data management platforms that enable marketers to gain control over their data and drive ROI through programmatic targeting will be key to enhancing Merkle’s strong foundation in data.
Prior to his role at Merkle, Becker served as SVP, product & business development at eXelate, a Nielsen Company, where he led the development and commercialization of software solutions for data targeting, modeling, and insight applications. Previously, Becker held leadership positions in directing analytics for Xaxis, MRM/McCann Worldgroup and Pfizer, in addition to overseeing database marketing for United Insurance Companies.
“Merkle provides a tremendous platform for people-based marketing,” said Becker. “I’m excited to join the effort to develop the next generation of cross-channel data, targeting, and analytics solutions that push the boundaries of marketing efficiency.”
“I am excited to have Eugene join Merkle as he will be instrumental in advancing Merkle’s data business, including digital data for advertisers, publishers, and ad tech,” said Zhengda ‘Z’ Shen EVP, global marketing solutions leader. “His leadership will also be significant to enhancing our data technology alliances.”
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 6,800 employees, Merkle is headquartered in Columbia, Maryland, with 19 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.