Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced speakers for its thirteenth annual Performance Marketing Executive Summit, being held June 7-9 at The Peabody Hotel in Memphis, Tennessee.
People-based marketing creates enormous potential to simultaneously increase conversion and ROI while improving the overall customer experience.. Attendees will learn the technology, data infrastructure, and analytics approaches needed to make people-based marketing possible; how to use statistical insight to deliver personalized, optimized experience to each customer; and the high-level customer strategy that ties it together across the enterprise.
Keynote speakers for the event include Antonio Sciuto, CMO eBusiness, Nestle Waters North America; Renee Horne, VP, social business for USAA; Sean Downey, VP, Americas platform solutions & innovations for Google; and Aseem Chandra, VP, experience manager & target, Adobe. In addition to the keynote addresses, the Summit will offer a number of joint presentations featuring Merkle thought leaders, together with industry insiders from world-class brands such as TIAA, Regions Bank, Liberty Mutual, Dell, and Samsung Electronics America.
“Merkle’s Performance Marketing Summit is a great opportunity to hear from industry experts about the hottest trends in marketing,” said George Gallate, EVP, chief marketing officer for Merkle. “The ability to marry first-party data with addressability at scale in digital media enables marketers to directly target ideal customers with tailored messaging. This has an enormous influence on short-term sales and long-term loyalty. Content presented at this year's event will guide Merkle’s clients and key prospects through the process and give them a clear vision for how to approach people-based marketing.”
To find out more about the conference and get the latest information on the agenda, speakers and activities, visit the Summit event site.