Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, today announced it is working with Oracle to provide services and solutions for the Oracle Marketing Cloud. Oracle Marketing Cloud’s technology is complementary to Merkle’s vision of achieving people-based marketing at scale across leading digital marketing ecosystems. The relationship allows Merkle to deliver real-time, personalized experiences for its clients.
Merkle’s MerkleONE solution and Oracle Marketing Cloud can enable Merkle to provide clients with a new level of people-based marketing capabilities. MerkleONE enables clients to access Merkle’s data and insights combined with the Oracle Marketing Cloud products in a turnkey offering to transform data into visible, actionable insights and drive effective addressable media and channel activation.
In addition to enhanced execution on the Oracle Marketing Cloud, the relationship will position Merkle as a provider for these services. The expertise of Merkle and Oracle will enable mutual B2C and B2B clients to improve customer engagement and conversion. Merkle also recently announced work with Oracle Data Cloud and the availability of Merkle’s DataSource digital segments through the Oracle Audience Data Marketplace in the Oracle Data Cloud.
“Our enhanced collaboration with Oracle augments our existing work with Oracle Data Cloud and demonstrates our continued relationship and commitment,” said John Lee, EVP, Chief Strategy Officer at Merkle. “Our work with Oracle Marketing Cloud further extends our commitment to the Oracle community. The combination of Merkle’s industry-leading Customer Insights services combined with Oracle Marketing Cloud provides high-performing marketing solutions for our mutual clients.”
Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record.
“Oracle Marketing Cloud and Merkle’s transformational services can provide our customers with the long-term success they need for their businesses,” said Kevin Akeroyd, general manager and senior vice president, Oracle Marketing Cloud. “We look forward to working with Merkle as this relationship brings upper-right quadrant technology and services leaders together for significant offerings and scale.”