Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, today announced that it has been selected by Mothers Against Drunk Driving® (MADD), the nation’s largest nonprofit working to end drunk driving, help fight drugged driving, support the victims of these violent crimes and prevent underage drinking, to be its direct marketing agency of record. As MADD’s strategic advisor, Merkle will work to improve the constituent experience across all programs and channels to increase fundraising efficiency.
Merkle will provide MADD with its full suite of direct mail services including: campaign strategy, creative design, program management, print production, and execution. All of Merkle’s services support MADD’s mission with the intention of increasing mission funds and donor loyalty.
“MADD chose Merkle because of their industry leading reputation and their proven support of our mission and fundraising opportunities,” said Nick Ellinger, MADD’s vice president of strategic outreach. “We are confident in having Merkle as a partner to help us surpass our fundraising goals and successfully build meaningful donor relationships.”
“We are excited to partner with MADD in helping them extend their message to donors everywhere and efficiently bring in funds to advance their lifesaving mission,” said Colin Stewart, senior vice president, Nonprofit at Merkle. “We look forward to helping MADD achieve a day when there are no more victims.”