Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced the appointment of Anne-Marie Schaffer to general manager of Merkle’s travel, media, and entertainment practice. In this role, Schaffer will be responsible for establishing Merkle’s strategic vision and developing innovative solutions to support the growth and evolving needs of the company’s clients in these sectors.
“I’m excited to further the ongoing growth and development of Merkle’s strategic travel, media, and entertainment accounts, strengthen the senior client relationships and drive thought leadership to help our clients develop profitable business outcomes,” said Schaffer. “As a veteran of the digital media community, I have long admired the reputation of Merkle’s people-based marketing solutions, and their focus on executing true people-based marketing. I welcome the opportunity to be part of the team and contribute to its future success.”
Anne-Marie Schaffer, is an accomplished marketing executive with over 25 years of experience building brands using a 360-degree approach to marketing across digital, CRM, mobile, promotional, and traditional marketing channels. Schaffer joins Merkle from PHD Media Worldwide, where she served as president of PHD West, driving the strategy, communications planning, media buying, marketing sciences, traffic, and human resources teams. Prior to that, Schaffer was the executive vice president of media for Ignited, where she expanded Ignited’s media presence in New York and doubled billings. Schaffer has also held key roles at MEC, Team One Advertising, and RPA.
“Anne-Marie is a tenacious and solutions-driven leader whose expertise in the media and entertainment landscape, along with her proven ability in managing strategic client relationships, will be a tremendous asset to us in this high-growth market,” said Michael McLaren, executive global group director at Merkle. “In this industry, we are helping our clients navigate the forces of digital transformation and connect with audiences in new and different ways. Anne-Marie is insightful about the forces of change sweeping through the industry and will bring a strong, strategic perspective to help address the challenges faced by our clients.”
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 5,500 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 26 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.