Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced the appointment of Anne-Marie Schaffer to general manager of Merkle’s travel, media, and entertainment practice. In this role, Schaffer will be responsible for establishing Merkle’s strategic vision and developing innovative solutions to support the growth and evolving needs of the company’s clients in these sectors.
“I’m excited to further the ongoing growth and development of Merkle’s strategic travel, media, and entertainment accounts, strengthen the senior client relationships and drive thought leadership to help our clients develop profitable business outcomes,” said Schaffer. “As a veteran of the digital media community, I have long admired the reputation of Merkle’s people-based marketing solutions, and their focus on executing true people-based marketing. I welcome the opportunity to be part of the team and contribute to its future success.”
Anne-Marie Schaffer, is an accomplished marketing executive with over 25 years of experience building brands using a 360-degree approach to marketing across digital, CRM, mobile, promotional, and traditional marketing channels. Schaffer joins Merkle from PHD Media Worldwide, where she served as president of PHD West, driving the strategy, communications planning, media buying, marketing sciences, traffic, and human resources teams. Prior to that, Schaffer was the executive vice president of media for Ignited, where she expanded Ignited’s media presence in New York and doubled billings. Schaffer has also held key roles at MEC, Team One Advertising, and RPA.
“Anne-Marie is a tenacious and solutions-driven leader whose expertise in the media and entertainment landscape, along with her proven ability in managing strategic client relationships, will be a tremendous asset to us in this high-growth market,” said Michael McLaren, executive global group director at Merkle. “In this industry, we are helping our clients navigate the forces of digital transformation and connect with audiences in new and different ways. Anne-Marie is insightful about the forces of change sweeping through the industry and will bring a strong, strategic perspective to help address the challenges faced by our clients.”