Merkle, a leading technology-enabled, data-driven performance marketing agency, announced a strategic global partnership with Google Cloud to develop next generation marketing solutions on Google Cloud Platform.
With shrinking IT budgets, ever-evolving technology, and growing competition, managing data today is challenging. Historical on-premises data management solutions leave marketers with long procurement lead times, never-ending capital expenses, and frequent and expensive upgrades. Merkle addresses these challenges by helping clients build modern, secure, and cost-effective marketing data management solutions on Google Cloud Platform.
“Today, the amount of data to be collected and transformed, in concert with identity resolution and the integration of end-user marketing tools is unprecedented. As a Google Cloud Platform partner, we now have the global reach into one of the most advanced Cloud platforms to leverage our expertise on developing and managing next generation marketing solutions,” said Matt Mobley, chief technology officer of Merkle. “As a Google agency partner for many years, our enhanced partnership with Cloud builds our expertise across the Google product suite and further extends our commitment to the Google community.”
Merkle provides expert services across the Google marketing product suite. It is an authorized reseller and services provider for DoubleClick and Google Analytics in the US. In the UK, Merkle│Periscopix is a Certified Marketing Partner for DoubleClick Search, Bid Manager, and Campaign Manager with certifications including Google Analytics, Tag Manager, Optimize, and Data Studio.
Alongside Google, Merkle will co-host a complimentary workshop at Google’s Chelsea Market, New York office on Monday, October 23, 2017 from 8:00a.m. -12:00p.m. ET. The workshop, “The Analytics Workshop on Google Cloud Platform” is designed for marketing analysts, IT managers, architects, and developers looking to gain hands-on working experience on the Google Cloud Platform by solving very common problems around marketing use cases they are faced with in their day to day business functions. To register for this workshop or to find out about upcoming workshops in D.C. and Seattle, click here.
If interested in moving data and analytics to the Cloud, learn about Merkle's Cloud services at merkleinc.com/googlecloud.