Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that it will host a webinar titled Path to Donor Centricity: The Analytic First Steps. The event will take place Tuesday, April 18, at 2:00 p.m. ET, and will feature Chris Pritcher, VP, analytics of Merkle’s Nonprofit practice and Ann Doolittle, associate director, analytics.
“Getting to know your donors does not require a strategic plan, organizational restructuring or a technology shift, but it does require a fundamental shift in your marketing paradigm,” said Pritcher. “Join us to learn how to concretely plan for the analytically-led first steps along the path to people- based marketing and true donor centricity.”
The first steps along the donor-centric journey begin by simply getting to know your donor as a person and not as a revenue stream. During the webinar, attendees will learn a four- step analytic plan that answers to the following questions:
How much are my donors worth?
Who are they and how do they engage with me today?
What motivates them to engage?
What offers are they most likely to engage with in the future?