Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that it has released its 18th installment of Dossier. The 2017 Volume 8.1 Dossier illustrates best-of-breed digital marketing strategies along with in-depth analyses of industry developments, shifting priorities, and changing approaches. As a digital marketing resource, Dossier is a complimentary, semi-annual collection of articles that outline best practices and reinforces a data-driven approach to online marketing.
Delivering actionable insights on topics that include search, video, and multi-channel marketing this volume of Dossier features the following articles:
Preparing for Google’s Mobile-First Search Index
Advertising with Amazon Sponsored Products
Loyalty’s Powerful New Role in the Successful Enterprise
Why Google Shopping Yields Smaller Orders, and Why That May Be Okay
Say Goodbye to Keywords- Baidu Industry Bidding
“As part of our commitment to sharing our insights and innovation in people-based marketing, we are excited to release version 8.1 of Merkle’s Dossier,” said Mark Ballard, senior research director and editor of Dossier. “As a compilation, it provides practical takeaways for marketers from some of the sharpest minds in the digital industry. This edition features thought-provoking articles addressing a number of important and timely topics, including Google’s move to mobile-first search index, Amazon Sponsored Products, loyalty marketing, and Baidu bidding.”
Marketers can learn more about the 2017 Volume 8.1 Dossier by visiting the Merkle website.