Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that Forrester Research, Inc., an independent research firm, ranked Merkle as a Leader in The Forrester Wave™: Search Marketing Agencies, Q4 2017.
The Forrester report assessed the state of the search marketing landscape by evaluating the strengths and weaknesses of the top twelve search marketing agency vendors across 25 criteria. The evaluation focuses on current offerings, strategy, and market presence.
Merkle received the highest possible scores in the market research, media, collaboration, and revenue criteria. In the paid search criterion and strategy category, Merkle scored among the highest of all the providers evaluated. According to the report, “Merkle earns great feedback for its paid search offering due to its method of categorizing known, semi-known, and unknown audiences to personalize and target searchers. Merkle’s execution road map received high praise for its focus on deepening its vertical expertise in industries struggling with digital disruption and its plans for a digital business school to advance its employees’ careers.”
Furthermore, Collin Colburn, senior analyst at Forrester, wrote in the report, “We recommend Merkle to marketers that require deep vertical expertise -- Merkle focuses on seven industries including travel, retail, and nonprofits -- and is looking to use search to guide the rest of its digital media planning and investments.”
“We are honored to be named a Leader in search marketing by Forrester,” said Coleen Kuehn, chief media officer at Merkle. “As a leading global people-based marketing agency, we leverage an individual’s identity, location, and search intent to maximize search value for our clients.”
To read the full The Forrester Wave™: Search Marketing Agencies, Q4 2017 report, click here.