Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced the featured speakers for its 15th Annual Executive Summit, being held June 11-13 at the Ritz-Carlton in New Orleans, Louisiana.
Merkle’s Annual Executive Summit will provide marketing leaders with the critical components and strategies needed to successfully navigate a people-based marketing transformation.
The event content will concentrate on how organizations can directly target customers and constituents with tailored messaging and experiences for short-term sales and long-term loyalty. Attendees will learn how to seize the opportunities that modern media platforms now provide, how to take advantage of the decisioning power of technology, and how to improve understanding of lifetime customer value.
Keynote speakers for the event include Ellen Duncan, director, digital platforms, Coca-Cola; Gopi Kallayil, chief evangelist, brand marketing, Google; Brigitte King, chief consumer officer, L’Oreal; David Peterson, vice president, Target Media Network; Giles Richardson, VP, digital journeys, T-Mobile; Ted Rowlands, journalist and director of narrative, Adidas; and Antonio Sciuto, EVP & CMO, Nestlé Waters North America. In addition to the main stage speakers, the Summit will host several joint presentations featuring Merkle thought leaders together with industry insiders from world-class brands such as Abercrombie & Fitch, Cisco, Citizens Bank, National MS Society, SoFi, and TUI UK.
“Merkle’s Executive Summit is a great opportunity to hear from industry experts about the hottest trends and breakthrough successes in marketing,” said Adam Lavelle, chief solutions officer and global CMO at Merkle. “The content at this year’s Summit is keenly focused on the things that brands must get right in order to attract and retain customers and to thrive as a business.”
To find out more about the conference, get the latest information on the agenda, and to request a spot at this must-attend event, visit the Summit event site.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.