DWA, a Merkle company, has announced that it has hired Rob Gold to serve as its UK Managing Director, based in London. Rob was most recently Managing Partner at Zenith UK, heading up the planning teams and clients at the Publicis agency.
At DWA, Rob will be instrumental in providing strategic leadership and counsel to the agency’s busines-to-business and technology clients, such as Intel and Cisco. The focus will be on honing their media, marketing, and business strategies, whilst seeking growth opportunities through new business and existing client development, across new and existing categories.
“In this growing market that has a thirst for data-driven advertising, we are excited to bolster our UK operations with a leader like Rob at the helm. His experience makes him a perfect fit to grow DWA and Merkle’s people-based marketing practice,” said DWA CEO Bob Ray. “Rob will help solidify our reputation as the foremost expert in B-to-B in the UK and Europe.”
Over the past few years, Rob has been a key part of Zenith’s growth, strong client retention, and culture within the UK – and is tasked with bringing this experience to DWA and Merkle.
“DWA has a superb track record helping B-to-B and technology clients navigate the changing landscape and is perfectly positioned for future growth. The agency is uniquely poised to take advantage of the latest innovations and already works with some incredible clients. The synergies with Merkle make it all the more exciting,” said Rob Gold. “I’m thrilled to be a part of this and help the team share our learnings with more brands and different vertical markets in the UK and across EMEA.”
Rob’s appointment is a key strategic hire for DWA after the Merkle acquisition, coming after a year of rapid agency growth, including a spate of new business wins.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 6,800 employees, Merkle is headquartered in Columbia, Maryland, with 19 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.