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Merkle appoints Stefan van der Wielen as Leader of its EMEA Decisioning Practice

April 24, 2018
Columbia, MD

Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, has hired Stefan van der Wielen to lead the further expansion of its EMEA Pega alliance, as Merkle continues to grow in the region. 

In this newly created role, van der Wielen will help clients adopt and integrate Pega, which provides automated customer engagement and next-best-action decisioning, into their marketing technology stack.

Van der Wielen joins Merkle from Pegasystems, where he was regional delivery director, responsible for leading a group of expert consultants throughout EMEA and Commonwealth of Independent States (CIS).

Since its first major European acquisition in 2015, Merkle has rapidly expanded to 1,400 employees in EMEA, with 14 offices across five countries. It is continuing to aggressively build its offering in the region to help brands practice people-based marketing (PBM).

In 2016 Merkle and Pegasystems united to deliver real-time personalisation between digital advertising, customer service and marketing channels. Last year, the two companies launched a marketing technology integration capability to unify adtech and martech to enable more effective and relevant digital ad campaigns and omni-channel experiences. Pegasystems is now the technology of choice for many of Merkle’s biggest clients, including RBS, Vodafone, British Airways and EE.

Van der Wielen will report to Sam Taverner, EVP, Merkle EMEA, for marketing solutions, who said:

“Stefan has a strong background in programme management and organisational change as well as second-to-none experience in developing tech capabilities and growing talent. This makes him well placed to lead and grow our Pega practice in EMEA, and I look forward to working with him at a pivotal time for Merkle.” 

van der Wielen added: “I am proud to be joining such a talented team at Merkle, whilst being able to continue working with Pegasystems. In a time where many of our customers and partners are changing their customer approach to personalised, one-to-one relationships, it is great to be able to contribute to the changes they need to make.

About Merkle

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 5,200 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 21 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

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