Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, has boosted its Customer Experience (CX) team with two senior hires in EMEA, amid ambitious plans to expand the division in the region.
Guy Howland has been appointed to the newly created role of creative director, with responsibility for leading a team that delivers data-driven creative solutions across online, mobile, email, social and display advertising. Howland, who will be based in Merkle’s UK offices in London, previously held the role of head of creative at automotive software and marketing solutions provider GForces. He will be responsible for growing the creative department, working across existing clients and new business and will report to Azlan Raj, Merkle’s VP of customer experience for EMEA.
At the same time, Sarah Painter has been appointed to the role of SEO director, with responsibility for leading and developing a best-in-class SEO offering, enabling clients to reach the right customer at the right time. Painter joins from Merkle’s SEO team in the US, where she has played a lead role in delivering award-winning campaigns and developing solutions that have significantly improved SEO performance. Painter will also be based in London.
Merkle launched its EMEA CX division in January last year, offering creative, digital and SEO solutions to its clients. It has been bolstered by recent acquisitions, including mobile and innovation agency aFrogleap, social and content agency YourSocial, and Oxyma, which takes Merkle to over 120 experience and creative experts in EMEA.
“The appointments of Guy and Sarah will be crucial to us ramping up our CX offering across EMEA, where we are focusing on data-driven experiences for our clients,” says Raj. “Sarah brings next-level SEO services to our EMEA clients, whilst Guy’s stunning, data-informed creative work ensures we will continue to offer high-performing solutions to clients through a powerful blend of art and science,” adds Raj.
Michael Komasinski, president of Merkle EMEA, says: “Customer Experience is a major battleground for our clients, and our growing CX capability, led by Azlan, is well placed to help them win. Guy and Sarah are fantastic additions to this team.”
Merkle EMEA’s recent growth includes the acquisitions of Divisadero in Spain, Oxyma in the Netherlands, and B2B digital agency DWA, with offices in Munich and London.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 5,500 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 25 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.