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Merkle Innovation Cloud Launches in Australia, Powered by Adobe Experience Cloud

August 14, 2018
Sydney, Australia

Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the launch of the Merkle Innovation Cloud (MIC) 2.0,in Australia. A solution that demonstrates the integration of marketing technologies with people-based data to drive personalised customer experiences.

MIC 2.0 is powered by Adobe’s Experience Cloud.  It leverages capabilities that are powered by Adobe Sensei, Adobe’s artificial intelligence (AI) and machine learning framework, including Smart Tags for automatic understanding of images and content in Adobe Experience Manager, Adobe Analytics Cloud for detection of anomalies, and Adobe Target for automated, real-time personalisation.

MIC 2.0 builds a powerful digital foundation, allowing for testable, real-time use cases that closely represent the ideal current- and future-state environments needed to create personalised and meaningful brand interactions. MIC 2.0 reveals proof of concepts in a lab environment, allowing companies to see the prototype results of their customised integration model before the full investment and deployment is underway — eliminating the risk of an uncertain change initiative.

“As an Adobe Global Alliance Solution Partner, Merkle enables brands to turn their Adobe Experience Cloud investments into precisely tailored customer experiences,” said Ted Stites, executive vice president, Customer Experience and Marketing Technology Solution, Asia Pacific at Merkle. “We look forward to showcasing MIC 2.0 at the Merkle booth at the Adobe Symposium in Sydney this month.” 

Merkle is a proud sponsor of 2018 Adobe Symposium, taking place in Sydney, August 15 – 16, and Merkle will co-host the speaking session, Personalisation at Scale on Thursday, August 16 at 3:30 p.m. in the track of Email & Omni Channel. Saul Lopes, Head of CRM & Loyalty, Virgin Holidays UK, will join Ted Bray, Merkle’s Senior Vice President & Chief Growth Officer for Asia Pacific to discuss how Virgin Holidays UK transformed the customer experience through Adobe Experience Cloud, to make it seamless, personalised and contextual, empowering customers to do more and "to seize the holiday". The campaign resulted in Virgin Holidays UK’s strongest results ever, increasing awareness, calls, traffic and margin.

For more information on MIC 2.0, contact [email protected]

About Adobe Experience Cloud

Adobe Experience Cloud is a comprehensive set of cloud services designed to give enterprises everything needed to deliver exceptional customer experiences. Comprised of Adobe Marketing Cloud, Adobe Advertising Cloud and Adobe Analytics Cloud, Experience Cloud is built on the Adobe Cloud Platform and integrated with Adobe Creative Cloud and Document Cloud. Leveraging Adobe Sensei’s machine learning and artificial intelligence capabilities, Adobe Experience Cloud combines world-class solutions, a complete extensive platform, comprehensive data and content systems, and a robust partner ecosystem that offer an unmatched expertise in experience delivery.

About Merkle

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 6,800 employees, Merkle is headquartered in Columbia, Maryland, with 19 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

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Erin Hutchinson