Merkle – leading technology-enabled, data-driven performance marketing agency and part of Dentsu Aegis Network, is pleased to announce the launch of the Merkle Innovation Cloud (MIC) 2.0 in Southeast Asia, to help brands deliver more personalised customer experiences.
The partnership will enable Merkle to leverage capabilities that are powered by Adobe Sensei, Adobe’s artificial intelligence and machine learning framework. This includes automatic understanding of images and content through Smart Tags in Adobe Experience Manager, anomaly detection in Adobe Analytics Cloud, as well as automated, real-time personalisation in Adobe Target.
With MIC 2.0, Merkle will be able to create more meaningful brand interactions, using testable and real-time use cases that closely represent the ideal current and future-state environments. To eliminate the risk of an uncertain change initiative, MIC 2.0 can reveal proof of concepts in a lab environment, allowing companies to see the prototype results of their customized integration model before the full investment and deployment are underway.
“As an Adobe Global Alliance Solution Partner, Merkle enables brands to turn their Adobe Experience Cloud investments into precisely tailored customer experiences. We bring full-stack capabilities across brand, data, and technology to help companies build a fully integrated digital foundation to deliver revenue-driving, personalised, cross-channel experiences,” said Ted Stites, Customer Experience and Marketing Technology Solution Lead, Asia Pacific at Merkle. “We will be showcasing MIC 2.0 demos live at the Adobe Symposium, and sharing innovative case studies that highlight the work we did through our partnership with Adobe Experience Cloud.”
The event will take place in Singapore, August 21. Merkle will be co-hosting a speaking session titled, “How The Ready to Travel Programme Created Empowering Experiences” on August 21 at 2:00 p.m. in the track of Content and Experience. Saul Lopes, Head of CRM & Loyalty, Virgin Holidays UK, will join Merkle speaker Ted Bray, Senior Vice President & Chief Growth Officer, Asia Pacific to discuss how Virgin Holidays UK transformed the customer experience through Adobe Experience Cloud, making it seamless, personalised, and contextual, empowering customers to do more and to “seize the holiday”. The campaign achieved the strongest results to date, which saw the highest increase of awareness, calls, traffic, and margin.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 5,500 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 25 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.