Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that independent research firm, Forrester Research, Inc., ranked Merkle as a Leader in The Forrester Wave™: Customer Database and Engagement Agencies, Q2 2018.
The Forrester report studied eight of the most significant agencies to assess the state of the customer database and engagement agency market. Agencies were evaluated for their strengths and weaknesses across 32 criteria. The evaluation focused on current offering, strategy, and market presence.
Merkle received the highest possible scores in the martech integration, client engagement, market approach, and innovation road map criteria. For first-party PII management and data enrichment strategy, Merkle scored among the highest of all the providers evaluated. According to the report, “Merkle is an all-around solid agency counterpart to the martech clouds.”
Furthermore, Fatemeh Khatibloo, principal analyst and Stephanie Liu, researcher, at Forrester, wrote in the report, “Merkle’s time has finally come – for years, its investments in media, search, and mobile seemed undisciplined, but today, that foresight is paying off. Marketers are seeking to bolster the services layer of their martech stack or who work with a varied roster of agencies should certainly put Merkle on their shortlist.”
"We are honored to be named a Leader among customer database and engagement agencies by Forrester,” said Adam Lavelle, chief solutions officer and global CMO at Merkle. “The emergence of people-based marketing represents a major milestone for our industry and our agency. Merkle’s deep roots in data and technology have allowed us to become an authority in people-based marketing, supporting clients worldwide in their transformation to a customer-centric business strategy.”
This accolade follows Merkle being named a Leader in The Forrester Wave: Search Marketing Agencies, Q4 2017 and named a Strong Performer in The Forrester Wave™: Customer Loyalty Solutions, Q3 2017. To read the full The Forrester Wave™: Customer Database and Engagement Agencies, Q2 2018 report, click here.