Merkle Releases Amazon Ads Playbook – An Essential Guide for Today’s eRetail Players

February 27, 2018
Columbia, MD

Merkle, a leading technology-enabled, data-driven performance marketing agency, announced that it has released its Amazon Ads Playbook. Merkle’s play-to-win Amazon handbook covers everything from basic set-up details to more advanced strategies for advertising on Amazon.

With 90 million Prime subscribers and counting, e-commerce giant Amazon is one of the first stops for online shoppers in the US. Recognizing the power of Amazon as a dominant marketplace, Merkle became an Amazon strategic partner in 2014 and has established a dedicated eRetail practice with expert resources to help clients navigate the increasingly complex e-commerce space.

“Having worked alongside Amazon for many years, we’ve developed best practices for sellers and marketers. We are excited to release the Amazon Ads Playbook to share these proven techniques and insights for optimizing Amazon campaigns and fully capitalize on the available options,” said Todd Bowman, senior director, Amazon & Product Marketplaces at Merkle.

Merkle will host a complimentary webinar: Winning on Amazon, Beyond the Buy Box, during which marketers can learn more about the strategies detailed in the Amazon Ads Playbook. The live event will take place on Wednesday, March 7, 2018, at 2pm ET, and will feature the authors, including Todd Bowman, Emily Anthony, media director, and Danielle Waller, manager, Amazon & eRetail. Webinar attendees will learn:

  • The nuances of advertising on Amazon, including both benefits and limitations
  • Proven strategies for effectively managing Amazon ad campaigns
  • Tips on how to optimize product page data to appear on relevant search queries and drive conversions
  • How to engage the display programs through the Amazon Advertising Platform or Amazon Media Group

For more information on navigating Amazon and other product marketplaces, contact

About Merkle

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 5,200 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 21 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit

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